Polar Star’s first Super Bowl AD says “No” to Tesla and the Masses

2022-06-13 0 By

While Polaris is not yet a mass-market electric car brand, Volvo and Geely are pushing hard.In its first Super Bowl AD, Pole Star skips traditional melodrama in favor of a decidedly minimalist style and takes a “collateral hit” at Tesla and the masses.The 30-second spot, titled “No Compromise,” focuses on the selling points of Pole Star, especially its first all-electric model, the Pole Star 2.There was a picture of Pole Star 2 with the word “No,”That was followed by “dieselgate” and “Conquering Mars” — referring, respectively, to Volkswagen’s emissions scandal and Elon Musk’s obsession with SpaceX — and “empty promises.Promises) and “greenwashing.””The Super Bowl is such an iconic event, and I’m excited to bring Polar Star’s message to so many viewers,” Thomas Ingenlath, CEO of Polar Star, said in a statement.We are a young and ambitious brand that believes in “no compromise” when it comes to design language, sustainability efforts, and vehicle performance, and wanted to share that philosophy in this AD.This is the perfect place to further increase our brand awareness in the US and beyond.”